I designed the brand identity and website for a first-of-its-kind Indian startup studio, positioning it strongly as a playground for innovation in the burgeoning Indian startup ecosystem.
Leveraging Webflow, I implemented interactions and scroll-based animations that brought the brand to life. I created a robust CMS to streamline content management.
Web Design
Webflow Development
Interaction Design
Brand Identity
Motion Design
2 Engineers
2 Designers
1 Product Manager
Feb 2021 - Apr 2021
Meraki Labs is an early stage incubator and venture fund started by serial entrepreneur Mukesh Bansal (founder of Myntra, Curefit). Launched in 2020, Meraki aims to invest in early-stage companies and incubate game-changing ideas. The idea of an experimental space where ideas were constantly being built, catalyzed and iterated upon became the cornerstone of the brand identity and consequently the visual language.
Meraki is a place of constant innovation and activity. Where we build fast, fail fast, learn and move forward.
This ‘sandbox of ideas’ nature of the brand is reflected by the logo, which is made of blocks- a cue for learning, experimentation and building.
As a new player, Meraki was just getting started with its portfolio. So it was crucial for the website to serve as a manifesto, showcasing Meraki's vision, mission, and values prominently.
I collaborated with the team to develop the content strategy. Then I iterated on the design and developed it on webflow.
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This is only part of the story, for the feature length - hit me up.
